The Organizing Committee of the National Award of Automobile Business Experts "TOP-5 AUTO" is ready to sum up the results of the qualifying round of the sixth season.
The results of voting of the members of the expert jury of the award will be announced on February 20 at a press lunch, which will be held at the restaurant "Shinok" of Maison Dellos.
In accordance with the rules of the award, five finalists will be named at this day in 5 main and 3 special categories.
Now the jury of the award consists of more than 50 authoritative experts - Russian automotive journalists and other professionals working in the automotive business. They determined the finalists of this season, evaluating all cars - applicants on a 10-point scale on 5 main criteria: price-quality ratio, design, technical level, comfort and practicality.
In addition to cars, in other special categories the best PR department of the automaker and auto-person of the year are selected.
During this season, for the first time in the history of the award, the winner in the category "Best PR-Department" will be selected in 2 stages. At current stage, for selection of the 5 finalists, the SCAN monitoring system will be used. It is provided by the partner of the award - INTERFAX company.
With its help, a dynamic assessment of the presence of candidates in the information field is conducted, on the basis of which the shortlist of PR departments whose activity was most effective is formed.
In the special nomination "Auto-person of the year", 5 finalists are identified based on media monitoring data on key persons in the automotive business provided by MEDIASCOPE company. Finalists are persons with the biggest number of positive and neutral mentions in the mass media during 2017.
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